Lauren currently works as a Content Strategist and Writer at Decentraland, a virtual social world powered by Ethereum blockchain. Her work shapes how Decentraland communicates new features, showcases community talent, and guides users through immersive digital experiences.
Working closely with the Product, Marketing, and Events teams, she helps define Decentraland’s voice across product launches, user education, and platform-wide campaigns—making complex tools and ideas feel intuitive, exciting, and accessible.
Services
- Content strategy and campaign planning
- Product and feature communication
- UX and onboarding copy
- Educational and how-to content
- Event marketing and feature writing
- Community spotlight storytelling
- Newsletter writing and editorial calendar development
- SEO-informed blog content
Subject knowledge
- Virtual social worlds
- In-world economies and user incentives
- Web3 identity and self-expression
- Community governance
- Creator tooling (Builder, Emotes, Wearables)
Examples of work
Decentraland Updates: Fresh Features and Fixes, May 2025.
Marketplace Credits: Earn Weekly Rewards To Power Up Your Look, May 2025.
More portfolio
Algorand Foundation, L1 Algorand blockchain technology