For founders past the first customers
I help early-stage founders systematise their outreach and marketing.
You’ve done the hard early work. You’ve had the conversations, found the message that lands, and got your first customers across the line. Something is working—the problem now is that there aren’t enough hours in your day to do everything the next phase requires.
You don’t need a full-time hire yet. You need someone who can come in, clear the bottleneck, and leave things in materially better shape.
The real problem
Early traction is deceptive. It feels like momentum (and it is) but it creates a new set of problems. Sequences that need building. Messaging that needs sharpening now you know who actually converts. A pipeline you haven’t had time to look at properly. Infrastructure held together with good intentions.
None of it is urgent enough to stop everything. All of it is slowing you down.
What I actually do
01
Systematise what’s already working
You’ve found a message that lands and a customer that converts. Now let’s build around it—sequences, targeting, follow-up—so it runs without you touching every piece of it.
02
Sharpen the messaging
What worked at 10 conversations needs to be crisper at 100. I take what you’ve learned and turn it into copy that reflects it—outreach, landing page, positioning—for the people you now know you’re after.
03
Fix the infrastructure
HubSpot set up properly. Clay lists built. Sequences that don’t require you to remember to follow up. The unglamorous work founders deprioritise until it becomes a real problem.
04
Make sense of your pipeline
Which job titles are converting. Which objections keep coming up. Which channel is actually working. You probably have a sense of this—I help you see it clearly enough to act on it.
This isn’t for you if:
- You’re still figuring out who wants this and why. That work comes first, and it’s not something to outsource.
- You want a content strategy, an SEO plan, or a brand refresh. That’s a different stage and a different brief.
- You’re looking for someone to hand the whole thing to. That’s a full-time hire, not a fractional engagement.
Why my background matters here
A decade in marketing, six years in Web3, which sounds niche until you understand what it actually required. Explaining genuinely difficult things to sceptical audiences. Finding the version of a message that lands with people who have high standards and low patience for noise. That’s the job at this stage too. Just with different subject matter.
Recent projects
Let’s talk about where you’re stuck.
Tell me what’s working, what’s leaking, and where you’re running out of road. We’ll figure out from there whether it makes sense.