Fractional CMO for early-stage startups
The person between “it’s just the founder doing everything” and a full marketing team.
Early-stage startups don’t need a marketing department. They need someone who can make the founder more effective, sharpen what’s working, and build the infrastructure that scales, without a full-time hire.
Recent projects
What I actually do
Most early-stage founders don’t need brand strategy, content calendars, or a paid ads manager. They need their outreach to get replies, their landing page to hold up when someone searches for them, and someone helping them make sense of what the conversations are revealing.
I work across the gap: part ghostwriter, part strategist, part infrastructure builder. The work is different for every founder, but the goal is the same: make you faster at the specific moment you’re in.
Where I come in
01
Getting your first 50 customers
Founder-led outreach is how you find who actually wants this and why. I make the outreach sharper, build the presence that backs it up, and help you extract the signal from what you’re hearing.
02
Systematising what’s already working
You’ve found a message that lands and a customer that converts. Now it needs to run without you touching every piece of it—sequences, targeting, infrastructure, pipeline clarity.
Tell me where you’re stuck
Tell me what stage you’re at, what you’ve tried, and what isn’t working. We’ll figure out from there whether it makes sense.
The work also draws on a background in copywriting, brand narrative, and content strategy. If you need that work done independently of the AI visibility system, get in touch.
