I find the language that makes hard-to-explain products make sense, the audience it needs to reach, and the systems that get it in front of them.
You know your product. I own the strategy for getting it seen, trusted, and understood.
What does that look like?
Most early-stage teams have a few gaps that never quite get addressed:
- What the product promises, and to whom
- Which channels actually make sense for how you sell
- What the founder’s own story adds to the mix
- What “traction” should even look like at this stage
I work through those with you directly — a structured process that gets clear on what’s already working, what’s worth sharpening, and what hasn’t been decided yet, whether that’s positioning, story, or how the whole thing reaches the market.
This is the same thinking I’ve used to help teams explain things like post-quantum cryptography and tokenized real-world assets without losing the reader. If it works for that, it works for your product.
From there, the build follows whatever the process turns up: a rebuilt site, a content system, a distribution plan, a positioning framework your team can actually use, or AI-driven marketing infrastructure.
Who is this for?
Startups and teams
Funded or early-stage, with a product built and no one yet owning how it reaches people. Often something genuinely hard to explain — deep tech, infrastructure, or Web3.
Individuals
Deep expertise that hasn’t been shaped into a clear offer or audience yet, especially if your work sits in a technical or emerging space.
Why work with me?
I think like a cofounder, not a vendor: the whole marketing function is mine to own, not one slice of it. That means positioning and story, but also the thinking behind how something actually reaches the right people.
Most of the last several years were spent embedded inside Web3 teams, shaping how Algorand, Decentraland, and Concordium explain blockchain infrastructure, post-quantum security, and tokenized finance to audiences who need the reasoning, not just the pitch. That work sits close to distribution too — content and education at scale is a go-to-market motion, not just a brand exercise.
That specialty is built on an earlier foundation in consumer and lifestyle content, which is where the plain-language, editorial instinct comes from. The combination is the point: technical rigor and human warmth, strategy and execution, in the same hire.
Over the past year I’ve been building and testing agentic AI marketing systems on my own pipeline, so when it’s time to bring that infrastructure into a client engagement, it’s already been stress-tested, not improvised.
Previous clients
Ready to figure out what’s next?
A short call is the fastest way to find out if this is the right fit — no deck required.
Let’s talk →