The marketing function your startup doesn’t have yet
I find the language that makes hard-to-explain products make sense, work out who needs to hear it, and build the systems that get it in front of them.
Let’s talk →Most early-stage teams have the same gaps:
- 01A product that’s clear internally but muddy the moment it meets the market.
- 02A story that shifts depending on who on the team is telling it.
- 03No owner for how it actually reaches, and keeps reaching, the right people.
- 04Distribution treated as an afterthought instead of a system.
I work through those with you directly, then build whatever the process turns up: a rebuilt site, a content system, a distribution plan, a positioning framework, or AI-driven marketing infrastructure.
This is the same thinking I’ve used to help teams explain post-quantum cryptography and tokenized real-world assets without losing the reader. If it works for that, it works for your product.
Who is this for?
Funded or early-stage, with a product built and no one yet owning how it reaches people. Often something genuinely hard to explain: deep tech, infrastructure, or Web3.
Deep expertise that hasn’t been shaped into a clear offer or audience yet, especially if your work sits in a technical or emerging space.
Lauren Mae
I think like a cofounder, not a vendor.
The whole marketing function is mine to own, not one slice of it. That means positioning and story, but also the thinking behind how something actually reaches the right people.
Most of the last several years were spent embedded inside Web3 teams, shaping how Algorand, Decentraland, and Concordium explain blockchain infrastructure, post-quantum security, and tokenized finance to audiences who need the reasoning, not just the pitch. That work sits close to distribution too. Content and education at scale is a go-to-market motion, not just a brand exercise.
That specialty is built on an earlier foundation in consumer and lifestyle content, which is where the plain-language, editorial instinct comes from. The combination is the point: technical rigor and human warmth, strategy and execution, in the same hire.
Over the past year I’ve been building and testing agentic AI marketing systems on my own pipeline, so when it’s time to bring that infrastructure into a client engagement, it’s already been stress-tested, not improvised.
Ready to figure out what’snext?
A short call is the fastest way to find out if this is the right fit — no deck required.
Let’s talk →