For founders doing outreach
I help early-stage founders get their first 50 customers.
Getting to 50 is a different job than marketing. It’s direct outreach, sharp messaging, and knowing what the replies are telling you. You do the conversations, I make sure everything around them doesn’t let you down.
The real problem
Your first 50 users don’t come from a marketing strategy. They come from a founder who talks to people—direct DMs, cold emails, Reddit threads, Slack communities. That’s not scalable, and that’s fine. It’s how you find who actually wants this and why.
This stage is hard in a specific way. The outreach is unfamiliar, the messaging isn’t crisp yet, and the signal coming back from conversations is easy to miss when you’re also building the product. Volume without signal is just noise.
I’m not the person who does your outreach for you. The conversations are the learning, and you can’t outsource that at this stage. I’m the person who makes sure the outreach is sharp, the presence holds up, and you’re actually extracting something useful from what you’re hearing.
What I actually do
01
Make your outreach sharper
Take your rough pitch and turn it into cold emails that get replies. Write sequences you send from your own name. Test angles, fix subject lines, figure out why reply rates are low. This is ghostwriting and positioning work—not “marketing.”
02
Build the presence that backs you up
A founder doing 30 conversations a week is drowning in signal. I help you see the patterns: the objection that keeps coming up, the job title that always converts, the language that lands. That becomes your positioning — you can’t get there any other way.
03
Synthesise what you’re learning
A founder doing 30 conversations a week is drowning in signal. I help you see the patterns: the objection that keeps coming up, the job title that always converts, the language that lands. That becomes your positioning—you can’t get there any other way.
04
Set up the basic infrastructure
HubSpot, Clay lists, basic email sequences. Someone has to do it. It’s not glamorous, but founders hate it and it matters, especially when you need to look back at what’s working.
This isn’t for you if:
- You want someone to do the outreach for you. The conversations are yours—that’s not outsourceable at this stage.
- You’re asking for content strategy, SEO, or brand work. That’s premature and your notes probably say so too.
- You want to hire someone to avoid doing the hard thing. If that’s the brief, it won’t work.
Why my background matters here
I’ve spent a decade in marketing, the last six years deep in Web3. That sounds like a niche credential, but the skill it built is directly relevant to what early-stage founders need.
I’ve written blockchain education used by the United Nations, explained quantum computing to non-technical audiences, and produced financial transparency reports alongside a foundation CFO managing 36 million registered wallet account. At Concordium I made ZKP privacy and programmable compliance legible to institutional finance.
Taking ideas that are hard to understand and finding the version that lands has been the job for ten years. Early-stage startups have exactly the same problem, just with different subject matter.
Recent projects
Let’s talk about where you are.
Tell me what stage you’re at, what outreach you’ve tried, and what’s not working. We’ll figure out from there whether it makes sense.