A selection of writing, content strategy, and AI visibility work across Web3 projects, publications, and platforms.
Web3 projects
The majority of Lauren’s work over the past several years has been embedded in Web3 teams, working closely with product, marketing, and communications to shape how complex blockchain projects explain themselves. This is the background the AI visibility system is built on.
Decentraland, decentralized social virtual world
Algorand Foundation, Algorand blockchain technology
Concordium, layer-1 blockchain
Published work
The programmable future of tokenized money market funds, Concordium, June 2025.
Leading on post-quantum technology, Algorand Foundation. July 2024.
Algorand 2024 roadmap: The Algorand Gambit, Algorand Foundation. Jan 2024. [View as PDF]
How Algorand helped Lofty transform the real estate industry, making it possible for anyone to own a fraction of a property, Algorand Foundation. Dec 2023.
Decentraland Updates: Fresh Features and Fixes, May 2025.
Can you really beat loneliness online? What the data says about connection in virtual spaces, Yahoo, Oct 2025.
Metacade presale passes $2 million – Only $690k remaining before it sells out, CoinTelegraph. Jan, 2023.
Essential collector knowledge: NFT storage, hosting and backups, Async. July 2022. [View as PDF]
Musician spotlight on Maelstrom: “It’s more about designing a small generative universe than finalizing an album”, Async. June, 2022. [View as PDF]
Earlier work
Before specialising in Web3, Lauren worked across consumer, lifestyle, and productivity brands, building the content strategy and editorial background that the Web3 work draws on.
Co-operate, mental health and bereavement
Piccolo, baby food and lifestyle brand
My Baba, lifestyle and parenting website
The London Mummy, shopping and style website
TLM Edit, online women’s fashion boutique
Go to about Lauren or blog.