Most Web3 founders treat dominant market share as an unassailable moat. Kodiak Finance shows what happens when you control 90% of a shrinking market. A marketing strategy lesson from Berachain’s leading DEX.

Most DeFi protocols allocate their marketing budget to X ads, sponsored posts, and Galxe campaigns. Very little goes where the developers actually are: GitHub.

When token price drops 70% and budgets are cut, most Web3 marketing teams do less of what they already did. That instinct is rational but wrong. A bear market requires structural change, not proportional cuts. The projects that invest in founder-led content, community distribution, and one mastered channel during the down cycle capture disproportionate share…

Crypto Twitter in 2026 is saturated. Half the accounts posting about your category are bots, and the other half are posting the same recycled threads you saw…

If you are building a Web3 project without a live token, the question you keep hearing is: how do you prove traction? Investors want numbers. Partners want u…

Most founders who hire a crypto PR agency do so because they need coverage and they do not know how to get it themselves. That is a legitimate reason. But th…

Sanctum powers a big share of Solana’s liquid staking infrastructure. Four of the top 10 liquid staking tokens by total SOL staked run on their protocol, inc…

A lot of projects look at the press coverage their competitor is getting and think the answer is more press releases. More pitches. More budget thrown at the…

Supabase could have positioned themselves as a modern backend platform for developers. They could have used buzzwords about speed and performance and develop…