This is a write-up of what happened when I tried to do two things at once: clarify my positioning as a fractional CMO for startups, and set up an AI agent to automate parts of the work. They turned out to be the same problem. The positioning wall I started the day trying to write…

I wanted to learn how NotebookLM works. Here’s what I did, step by step, using my company accounts as the test case.

I exported 8 years of Spotify playlists because I didn’t want to lose them. One number from 2021 changed how I understood my own taste, and the quietest year in the archive is the one I still can’t explain.

Getting Claude to replicate your own written voice is harder than briefing a brand. Here’s how I built a system that holds up across formats — and what it actually took to get there.

How I used Claude Cowork and a custom skill to build an automated French conversation prep system—from vague idea to working tool in about an hour.

I want to be upfront about something before we get into this. I am not a developer. I have never shipped an app. I don’t really know Swift. A week ago I couldn’t have told you what Xcode was with any confidence. And yet, somehow, I now have a functioning iOS period tracking app running…